Golden Globes Drop 11% in Key Demo Ratings to New NBC Low - TheWrap
Sunday’s Golden Globes dropped to a new low in the key demo for the awards show since it began airing on NBC in 1996, drawing a 4.7 rating among adults 18-49, according to “Live + Same Day” data from Nielsen.
The previous demo low for NBC’s Globes came in 2009, when it settled for a 4.9 rating and 14.862 million total viewers.
Last night’s show — hosted by Ricky Gervais, who returned to MC for his fifth and “final” time, according to him — is down 11% in ratings compared to the 2019 Golden Globes, which scored a 5.3 in the advertiser-coveted demo and were up 6% from the 2018 event.
As for the audience size, the 77th Golden Globes drew 18.325 million total viewers compared to the year-ago show, which was co-hosted by Andy Samberg and Sandra Oh, and tallied 18.648 million viewers.
By that Nielsen metric, the 2019 show was down 2% from 2018. This year’s telecast slipped another 2%.
The 2019 Globes followed NBC’s NFC Wild Card Playoff game — a first. That seemed to work out, so they scheduled it the same way this year. However, Sunday’s Playoff ended at 7:39 p.m. ET, resulting in a 21-minute gap between the end of the game and the start of the Globes telecast, while last year the game ended at 7:54 for a six-minute gap. That can account for lower ratings, due to less of a boost from the NFL lead-in.
While the Hollywood Foreign Press Association’s 77th annual awards show might have been down in the Nielsen numbers, they still dominated Sunday’s primetime ratings. See how the rest of broadcast television did here.
Golden Globes 2020: 12 Biggest Snubs and Surprises, From Jennifer Lopez to '1917' (Photos)
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Hulu
Surprise:Sam Mendes' WWI drama "1917" pulled off an upset with Best Picture - Drama and Best Director. Mendes even acknowledged front-runner Martin Scorsese as one of the industry's giants, “Joker” director Todd Philipps, and two of the night’s previous winners, Bong Joon-Ho and Quentin Tarantino.
Universal Pictures
Snub: Netflix campaigned heavily for Scorsese's epic "The Irishman" but it came up short in all five categories in which it was nominated, including Best Picture - Drama and Best Director.
Netflix
Snub:“Toy Story 4” capped off a beloved Pixar franchise, following on the Golden Globes’ best animated feature of 2010, “Toy Story 3.” But despite Pixar and the “Toy Story” franchise’s excellent awards track record, the HFPA opted to award Laika’s gentleman bigfoot movie “Missing Link” instead.
Pixar
Surprise:“Missing Link” was the only non-sequel in a category full of animated heavyweights, but the stop-motion adventure still came out on top over Jon Favreau’s “Lion King” remake and three sequels to past winners, “Frozen II,” “How to Train Your Dragon: The Hidden World” and “Toy Story 4.”
LAIKA/Annapurna
Snub: “Hustlers” star Jennifer Lopez gave one of the year’s buzziest performances in Lorene Scafaria’s crime drama — she learned to pole dance! — but it still wasn’t enough to best perennial Globes darling Laura Dern and her role as a fearsome divorce attorney in Noah Baumbach’s “Marriage Story.”
STX
Snub: Ryan Murphy's "The Politician," his first series for Netflix, was nominated in two categories at this year's Globes: Best Television Series - Musical or Comedy and Best Performance by an Actor in a Television Series - Musical or Comedy, a nod for star Ben Platt. But the political satire didn't get enough HFPA votes to win either race.
Netflix
Surprise: This year's Best Performance by an Actress in a Supporting Role in a Series, Limited Series or Motion Picture Made for Television category included Meryl Streep for her performance in Season 2 of "Big Little Lies." So there was no shot in hell anyone was winning but HFPA darling Meryl Streep. And then Patricia Arquette got the statue for her part in Hulu's "The Act" -- proving you should never underestimate the unpredictable nature of the HFPA.
Hulu
Snub: The final season of "Game of Thrones" had just one shot at winning a statue at the 2020 Golden Globes: Kit Harington. The Jon Snow actor was the only "GoT" cast member nominated for an award -- and the show didn't snag a nod in any other category -- so when he lost Best Performance by an Actor in a Television Series - Drama to "Succession" lead Brian Cox, the eighth and final season of "Game of Thrones" lost, too. Welp, either way it was a win for HBO. Cue "Succession" theme song.
HBO
Snub: Apple's recently launched streaming service Apple TV+ got its first-ever Golden Globe nods thanks to "The Morning Show." But the honor of just being nominated will have to be enough for the drama and its stars Reese Witherspoon and Jennifer Aniston, as the show was completely shut out from a win.
Apple TV+
Surprise: Olivia Colman herself seemed shocked that her lead performance in "The Crown" beat out such Hollywood heavyweights as Jennifer Aniston, Reese Witherspoon and Nicole Kidman.
Snub: Eddie Murphy won a Globe for his supporting role in 2006's "Dreamgirls," but he lost out this year for his performance in "Dolemite Is My Name" -- as Taron Egerton surprised for playing Elton John in "Rocketman."
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Plus: Sam Mendes, “Missing Link” and Patricia Arquette
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