13 questions to ask digital experience platform vendors during the demo - MarTech

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Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms
across the globe.

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Make sure that all potential internal users are on the demo call and pay attention to the following:

• How easy is the platform to use for the day-to-day tasks handled by each department that will be using it?
• Does the vendor seem to understand our business and marketing needs?
• Are they showing us our “must-have” features?

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Here are 13 questions to ask each vendor that will help you narrow the field:

• What kind of content delivery speed improvements do you typically see with your clients?
• Why have you adopted the approach you recommend (fully headless or hybrid content delivery) and what does that specifically mean in terms of how the whole system comes together?
• How is the DXP hosted? PaaS? SaaS? Private cloud? On-premise software installation? Or some combination of these?
• How does the platform integrate with other martech platforms (i.e., CDPs, marketing automation platforms, CRMs, DSPs, DAMs)? What capabilities are native to the new platform and how is it modularized?
• Do you have pre-built connections to solutions we already use or sources of content or functionality that we need?
• What reporting do you provide that will document the ROI from our efforts?
• What kind of customer support is included? Can we pick up the phone to report problems?
• Will we have a dedicated Account Manager and technical support, especially with the initial migration?
• Do you have other clients in our vertical?
• What kind of professional services are available? And how much do they cost?
• How does the company handle requests for product modifications?
• What new features are the vendor considering?
• What’s the long-term roadmap and launch dates?

Good luck!

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About The Author

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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