Sansi North America (SNA) Displays’ new Times Square headquarters features a state-of-the-art demo wall, complete with much of the display technology in the company’s product offering. The demo wall includes a digital display array of varying sizes, resolutions, and pixel pitches.
Nominating Company: SNA Displays, New York, New York
Venue: SNA Displays, New York, New York
Project: SNA Displays’ new Times Square headquarters
Category: Corporate Environments
BACKGROUND
SNA Displays moved into a new office space in February 2018. A state-of-the-art demo display wall was integral to the decision to move into a larger office space. The company felt it necessary to have a tool on hand when describing our product line to prospective clients. The demo wall gives clients the full SNA Displays experience from the moment they walk in the door.
CHALLENGES
The biggest challenge in mounting the demo wall was coming up with a design that incorporated so many of our interior product offerings including over 12 different pitch sizes, custom tight-corner design, and a curving ticker display. An additional challenge was a tight deadline that we set for ourselves, but we made it in time for the unveiling party.
SOLUTIONS
Our team used knowledge from past projects and found creative solutions to achieve a showroom worthy of our Times Square HQ. For the Ticker/Ribbon Display, we utilized narrow LED panels to transition from concave to convex. For the 3-millimeter corner display, we used a custom-made thin profile LED panel to attain a sharp corner edge.
RESULTS
SNA Displays’ Showroom establishes a warm, inviting demo space for all visitors of SNA’s Times Square headquarters, including clients, vendors and of course, employees. The piece reflects the strong, vibrant character of the company and its New York City setting while creating solid brand elements. Combined with the modern look of the rest of the company’s new office space, the demo displays enhance the space as innovative, integrated and imaginative. The company has seen an uptick in sales in 2018, more traffic to the website, and more employees joining the team!
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