HIGH POINT — Outward Inc., an independent Williams-Sonoma Inc. company providing photography solutions for the home furnishings industry, has opened a High Point office in time for the October High Point Market.
The new office will be used on a year-round basis as well as during the bi-annual High Point Market to conduct live demonstrations of its Aperture Platform, a new technology to produce and publish high-impact product photography for a variety of visual merchandising uses.
The High Point office, located at 134 S. Main St., will also be a home base for Outward’s East Coast sales and marketing team.
“Establishing a presence in High Point is a strategic move and a logical next step for us,” said Gaurav Sethi, vice president of business development and co-founder of Outward Inc. “Our customer base is dominated by home furnishings manufacturers and retailers, so having an office in the furniture capital of the world makes sense.”
The 2,800-square-foot space includes a dedicated area for the Aperture photo rig and software platform, where visitors can experience first-hand how the technology works. It also includes meeting space, a bar area with unique architectural features and an outdoor deck for socializing.
The Aperture Platform automates the product photography process, allowing companies to photograph an entire product line and produce silhouettes on a white and contextual background at a fraction of the time and cost of a traditional photographer and studio setup. Users can immediately upload professional-quality product photos to social channels, e-commerce websites, traditional print publications and more.
A photo rig is delivered and assembled on the customer’s premises to be used as the photography studio. With a power outlet and W-Fi, the rest of the process is automated with lighting built into the platform. After products are photographed, the images are perfected with the automated use of artificial intelligence and machine learning, saved and organized in the Outward Cloud for easy, secure access.
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October 08, 2021 at 09:45PM
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Outward Inc. opens year-round High Point office to demo Aperture Platform - Furniture Today
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