By Kevin Armstrong
Tesla has launched a self-serve demo drive initiative, offering prospective buyers an entirely new way to experience the brand. Potential Tesla owners can now get behind the wheel of a Model S, 3, X, or Y without talking to a sales representative. This approach offers a hassle-free experience and aligns with the company's emphasis on automation and customer convenience.
Omar, better known as WholeMarsBlog posted on X that Tesla is now offering self-serve demo drives. After finding a location that offers self-serve demo drives, you can schedule a date and time for the drive. Once booked, customers are prompted to set up a Tesla account, which provides keyless access to the demo vehicle. The process is further streamlined by allowing users to input their driver's license details directly into the Tesla app.
Locations
The self-serve demo drive location Omar found is in Emeryville, California, where Tesla was born, and has a huge following; it's unknown if this feature is widely available nationwide. You can check if a location is available near you on Tesla's 'Drive' section of their website.
Rethinking the Traditional Car Sales Model
Tesla's drive to shake up the stagnant automotive industry extends beyond its sustainable products to its unique approach to vehicle production. Elon Musk must've encountered one too many car salespeople as the company has succeeded with the direct-to-consumer model, which has been shown to offer a distinct advantage.
By directly owning the sales channel, Tesla ensures an integrated customer experience. Interactions are streamlined with customers dealing exclusively with Tesla-employed staff. There is no haggling, commission, or headaches, which are far too familiar for anyone who has stepped foot on a car lot.
Digital Prowess: Taking Sales Online
Tesla's embrace of technology has significantly revolutionized the car buying process. This latest step now ensures the buying process can be controlled entirely by customers, from a test drive to rolling away with your new ride. Customers are in control the whole time. They can customize and order their vehicle online and finalize purchases without setting foot in a showroom.
Tesla again takes the sleazy feeling out of buying a car by respecting its customers and not trying to sell through stereotypical TV commercials — instead, the company banks on the power of word-of-mouth. Tesla effectively transforms every owner into a brand ambassador by producing stellar vehicles. The company credits these owners for referring new customers, fostering a strong sense of community around the brand.
With the introduction of self-serve demo drives, Tesla continues its streak of industry-redefining innovations. Given the warning from the company that the tax incentive may be reduced soon, it would be a good time to book a self-serve test drive.
By Kevin Armstrong
Tesla's third-quarter earnings call is tomorrow, October 18th at 5:30 pm ET, and it may be one for the books. While there will be talk about the quarter that was, the focus will be on the future. Most notable the Cybertruck and the Model 3 Highland.
This call will also mark a changing of the guard or Master of Coin. Zachary Kirkhorn stepped down as CFO in August, and Vaibhav Taneja, Tesla's Chief Accounting Officer, was promoted.
As always, Tesla opened the questions up to investors and encouraged others to vote the question up or down. These pressing inquiries offer a glimpse into retail and institutional investors' collective concerns and curiosities.
Cybertruck Deliveries: Not surprisingly, the number one topic is the long-awaited Cybertruck. The question of how many deliveries Tesla anticipates for 2024 underscores the importance of the vehicle in Tesla's future strategy and the electric truck market. Also, a fleet of Cybertrucks has gathered outside GigaTexas, as we expect a delivery event date to be announced soon.
Model 3 Highland's US Availability: The refreshed Model 3 is on the showroom floor across the ocean, but no word when the Highland will appear in North America. This is a big deal for investors and buyers. It is believed many buyers are waiting on the latest Tesla, and if so, the floodgates will overflow with sales.
The 4680 Battery Cell Update: Tesla's Battery Day left many in awe, with the 4680 cell being the crown jewel of the event. The progress towards its performance enhancements and cost savings could be a game-changer for Tesla's energy storage and electric vehicle range capabilities. Shareholders are eager for an update on this groundbreaking technology.
Expansion Plans and Factory Updates: Tesla's international growth, particularly in Europe, is a focal point for many. Investors seek clarity on capacity expansion at Tesla's Berlin and Austin factories. Furthermore, the timeline for opening the much-discussed Gigafactory in Mexico is also in the spotlight.
Pricing Decisions on FSD: Full Self-Driving (FSD) is seen as a pivotal aspect of Tesla's future. With the recent price drop, despite improvements, investors are curious about the rationale behind this decision and its implications for the company's autonomous driving strategy.
Legal Liability on FSD: Mercedes has recently started accepting legal responsibility when their Level 3 Drive Pilot system is engaged. This move raises the question: will Tesla follow suit with its FSD? This question is paramount, given the public's scrutiny of autonomous driving safety.
Growth Expectations for 2024: Last but not least, growth projections for 2024 have emerged as a critical topic. The consensus anticipates Tesla will deliver approximately 2.3 million vehicles, marking a 28% growth from 2023. Investors are intrigued by whether this can be achieved without a significant mass-market launch and how this aligns with Tesla's long-term Compound Annual Growth Rate targets.
While the numbers from the earnings report will undoubtedly be critical, these seven questions underline the strategic moves and decisions that will shape Tesla's future. The upcoming call promises to be enlightening, shedding light on Tesla's vision and the electric vehicle market's trajectory.
Listen Live
You can listen to Tesla's earnings call above live at 2:30 pm PT / 5:30 pm ET / 9:30 pm UTC.
By Kevin Armstrong
Tesla lets you easily view and navigate to nearby Superchargers in their app, but they're now testing out some additional features that will give you more charging destinations and options to find the best charger.
Destination Chargers
In Tesla's latest app update, v4.26, Tesla is testing adding more charging locations to the app. The app will now display Destination Chargers alongside its own Superchargers. This modification has appeared in the app north of the border, but our Canadian friends can also see Destination Charger locations in the U.S.
Adding thousands of chargers in the Tesla app drastically broadens the charging options available to Tesla owners. Right now, Tesla only includes Superchargers and Destination Chargers in the app, but this may soon open the door to third-party charging solutions as well.
Filter and Chargers
Further enhancing user experience, the Tesla app in Canada now gives users more control. Owners can filter charging points based on power and charger type, whether private or public. But it goes further by filtering for available amenities such as restrooms, restaurants, shopping, Wi-Fi, lodging, cafes, and open 24 hours. This targeted approach ensures drivers find the most compatible and convenient charging station.
The app also introduces the ability to sort available chargers in various ways. You can now sort by distance, power (low to high, or high to low), as well as availability. As Tesla adds more chargers to the app, these filters become increasingly useful.
Reduced Dependency on Third-Party Apps
Third-party charging apps like PlugShare, ChargePoint, and Electrify America have been indispensable tools for EV owners. They offer comprehensive charging station lists, real-time availability, user reviews, and more. But Tesla's new feature could reduce the dependency on such apps for its car owners. By integrating some of these features within their own app, Tesla aims for a streamlined user experience.
In Europe, Tesla already displays third-party fast chargers in the vehicle to provide a more comprehensive look at available chargers. Tesla may offer the same capability in other parts of the world in the future, either through the app or the maps in the vehicle.
Supercharger Monitoring & Predictive Analysis
Tesla places a big emphasis on providing fast and reliable charging solutions. They closely monitor their Superchargers and recently announced that they will go beyond displaying real-time details of Superchargers and predict the availability and possible wait times of a Supercharger at your arrival.
Tesla's move to integrate Destination Chargers into its app demonstrates its commitment to the great charging experience. While it's still early days and only available in Canada, Tesla is likely to expand the feature in an upcoming update. If rolled out globally and refined further, Tesla owners might need a single app for all their EV charging needs. As the electric vehicle ecosystem evolves, seeing how other brands and third-party apps respond to these innovations will be interesting.
"Demo" - Google News
October 18, 2023 at 02:42PM
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Tesla Unveils Self-Serve Demo Drives: Disrupting the Car Sales Model Yet Again - Not a Tesla App
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